Passionate - We believe Christ changes lives. This faith gives us a motivation that goes beyond simply doing good. We have a passion for doing the most good for body, soul and spirit.
Compassionate - Caring for the poor. Feeding the hungry. Sheltering the homeless. Clothing the naked. Loving the unlovable. Befriending the friendless.
Uplifting - William Booth once said, "The Salvation Army is a place of hope. When every other light is extinguished, and every other star has gone down, this one gleam shines steadily and clearly out in the darkened sky: 'If I could only get to The Salvation Army, they will do something for me.'"
Brave - People who serve in The Salvation Army routinely go into places others prefer to avoid: impoverished neighborhoods, jails and prisons, hospital rooms and nursing homes, gatherings of alcoholics and drug addicts, and the immediate scene of natural disasters.
Trustworthy - To those who want to positively affect their world, The Salvation Army is the charity that maximizes their contributions by using 87 cents of every dollar donated to provide direct services to the less fortunate.